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Bring your sponsored ads to life with a video
Summary: es_news_team suggests using videos to bring sponsored announcements to life, but doesn't provide any more details and there are no replies in the discussion.
Online shopping is more visual than ever, and video has become one of the most powerful ways to help buyers understand what you sell, build trust, and increase sales.
That’s why we’re introducing video as a new way to showcase your items in Sponsored Listings with a priority strategy. Currently in beta, it’s the first step toward improving advertising on eBay with more dynamic and engaging ad formats. As we gather seller feedback and performance data, we’ll keep refining and evolving the experience over time.
Why video matters to you
With a video, buyers can see the item in action, quickly understand its key features, and shop with more confidence. You can use video to:
- Stand out in search results and in the most visible placements on eBay.
- Show what the item looks like, fits like, or works like in real life.
- Highlight details that photos alone can’t show.
- Build trust so buyers can decide confidently.
How video works
You can now use short videos in Sponsored Listings with a priority strategy. Videos play automatically in eligible eBay placements. If a placement doesn’t support video, your ad will automatically show the ad image.
Getting started is simple:
- If your listing already includes a video, you can reuse it in the ad without doing anything else.
- If not, you can upload a short video when creating or editing a campaign.
- You can add one video per ad with a duration of 5 to 60 seconds.
There will be no changes to the way we charge you. Sponsored Listings with video still use a cost-per-click model.
Tips for creating engaging videos
You don’t need a professional production. The most effective videos are usually simple and authentic:
- Show the item in the first few seconds
- Keep it brief: aim for 15 seconds.
- Focus on one key benefit or feature
- Design it for sound-off viewing
Start simple and then optimize based on performance.
Getting started
If you’re already using the priority strategy, it’s easy to add videos to your existing campaigns. You can compare performance using new video-specific stats like view rate and video completion rate, alongside the results from your existing campaigns.
If this is your first time using ads or a priority strategy, video gives you a simple way to increase visibility without losing control of your budget. You only pay when a buyer clicks your ad, and you can start with just a few listings.
You can add videos to your listings in Seller Hub or to your campaigns directly in the Advertising dashboard.
